The Cox Center for International Mass Communication Training and Research, in collaboration with the Russian Journalists Union, the largest media organization in Europe, will be putting on three conferences to help Russian journalists improve the management of their organizations.
The conferences signal a step away from the isolation Russian journalists have felt since the end of the Cold War. According to Dr. Tudor Vlad, associate director of the Cox Center, journalism is a dangerous business in Russia. He said 260 men and women in the profession have been killed and less than 20 percent of their cases have seen trial. “Some of them are like heroes,” he said.
The Cox Center, based in the University of Georgia’s Grady College, will focus the fist two conferences on media management. With over 25 representatives from Russian media outlets scheduled to attend, Vlad said he expects the conference to be a rousing success.
The RJU selected the Cox Center to run the conferences because of its idea that all its programs are exchanges where all participants are treated equally, Vlad said. “The strategy of the Cox Center is to develop a partnership with local organizations,” he said. “It's not like we go like missionaries saying we know what's best for you.”
Vlad said local input is vital to the success of the conferences. “We think that the local partners know the exact needs for the local area,” he said.
Russia is home to over 50000 highly competitive media organizations. “The advertising market is not able to support these news organizations, so the question is, how do these media organizations survive?” Vlad said.
The conferences is open to representatives from media organizations funded independently and by public and private interests. The workshops will be led by Dr. Lee Becker, director of the Cox Center, Dr. Ann Hollifield, department head of telecommunications at Grady, Vladimir Kasyutin, a trainer for the RJU, and Nadezhda Azhgikhina, executive secretary and director of the RUJ.
Each workshop will begin with a short lecture by one of the leaders followed by a discussion with the participants. The first three-day lecture is scheduled to begin on June 6th in Samara, Russia.
Vlad said the Cox Center was very enthusiastic about the conferences. “This program is a beginning, an opening,” he said. “This is how you can build bridges.”